AI-visibility guides by industry
How different kinds of businesses become visible to ChatGPT, Perplexity and Gemini — what those engines actually read, why most sites are invisible to them, and how to fix it.
Why AI visibility is a separate problem from SEO
Search engines rank pages; AI engines quote them. Ranking well earns a link a person may click, while being quoted means your words become the answer someone reads instead of visiting anyone's site. The two are optimised differently, and doing well at one says very little about the other.
The mechanical reason is that AI crawlers do not execute JavaScript. They read the HTML your server returns, so anything assembled in the browser is invisible to them — a site can rank normally in Google while being completely absent from AI answers. After that comes citability: whether your content is written so a passage can be lifted and stand on its own.
Guides
Each guide is written for the owner of that kind of business, not for an SEO specialist, and explains only real mechanisms — no invented statistics or case studies.
SaaS & developer tools
2 guidesProducts whose buyers research by asking an assistant, and whose docs are the pages most likely to be quoted.
- B2B SaaS companiesIs Your B2B SaaS Company's Website Visible to AI Search?
Yes, your B2B SaaS company's website is likely visible to AI search, but it might not be understood or quoted effectively.
Read the guide → - developer tools with API documentationIs Your Developer Tools and API Documentation Website Visible to AI Search?
It might not be as visible as you think, directly impacting how AI assistants find and quote your information.
Read the guide →
E-commerce & retail
2 guidesStorefronts where product and category pages are assembled in the browser, and so are invisible to the crawlers that feed AI answers.
- direct-to-consumer e-commerce brandsIs Your Direct-to-Consumer E-commerce Brand's Website Visible to AI Search?
Most likely, your direct-to-consumer e-commerce brand's website isn't fully optimized for AI search engines yet.
Read the guide → - Shopify storesIs your Shopify store's website visible to AI search?
Your Shopify store's website might not be fully visible to AI search engines and assistants right now, potentially missing new…
Read the guide →
Professional services
3 guidesFirms sold on expertise and trust, where an assistant summarising your practice area is now part of how clients shortlist.
- accounting firmsIs Your Accounting Firm's Website Visible to AI Search?
Your accounting firm's website is likely not fully visible to AI search engines like ChatGPT and Gemini.
Read the guide → - law firmsIs Your Law Firm's Website Visible to AI Search?
Most law firm websites are not fully optimized for AI visibility, potentially missing significant client engagement opportunities.
Read the guide → - marketing agenciesIs Your Marketing Agency's Website Visible to AI Search?
Your marketing agency's website might not be fully visible to AI search engines, potentially missing crucial opportunities for…
Read the guide →
Local services
8 guidesBusinesses found by "near me" questions, where the answer a customer reads is increasingly written by an assistant rather than a directory.
- gyms and personal trainersIs Your Gym or Personal Training Website Visible to AI Search?
Many gym and personal trainer websites are not fully visible to AI search engines today, making it harder for potential clients…
Read the guide → - hair salonsIs Your Hair Salon's Website Visible to AI Search?
Is your hair salon's website currently visible to AI search?
Read the guide → - HVAC and plumbing companiesIs Your HVAC and Plumbing Company's Website Visible to AI Search?
No, most HVAC and plumbing websites aren't fully optimized for AI visibility yet, but preparing yours is vital for future leads.
Read the guide → - med spasIs Your Med Spa's Website Visible to AI Search?
Your med spa's website might not be fully visible to AI search engines, impacting how new clients find you.
Read the guide → - real estate agentsIs Your Real Estate Agent's Website Visible to AI Search?
Your real estate website's visibility to AI search depends on how it's built and configured.
Read the guide → - restaurantsIs Your Restaurant's Website Visible to AI Search?
Your restaurant's website visibility to AI search most likely needs improvement if you haven't specifically addressed it.
Read the guide → - veterinary clinicsIs your veterinary clinic's website visible to AI search?
Your veterinary clinic's website is most likely not fully visible to AI search engines without specific optimization for them.
Read the guide → - dentistsIs Your Dental Practice's Website Visible to AI Search?
Most likely, your dental practice's website isn't fully optimized for how AI search engines find information today.
Read the guide →
What almost every site gets wrong
Three problems account for most of what our scans find. Content rendered in the browser never reaches the crawler at all. Structured data is missing, so an engine cannot tell who you are or what you sell. And pages are written as continuous prose with no self-contained passage an engine can quote without surrounding context.
None of the three is expensive to fix, and all three are visible in a scan of your own homepage.
Start with your own site
Every guide ends at the same place: a scan of the site you actually own. It reports what ChatGPT, Perplexity and Gemini can read on your pages, and generates the files that close the gaps — robots.txt, schema markup, sitemap and llms.txt.
Run a free scan